Strong links between local dairy producers and consumers strengthen the reputation of regional milks. Milk collected locally and only marketed in this same area has a proven traceability.

In 2009, ONETIK develops sponsorship campaigns with certain brand names..

By considering the entire dairy sector (dairy farmer, supplier, hypermarket), ONETIK guides the consumer towards using fair trade milk with a known origin..

Thanks to these products, the supermarket sector can organise sales events in their dairy aisle and is more involved in the dairy activity in its trading area.

Furthermore, their involvement in this operation has allowed each supermarket to reward the children who had submitted the best drawings and give them the opportunity to become in turn sponsors to the calves in their area!